Your Sales Engine Is Broken. I Fix It.
Fractional GTM leadership for B2B companies with a broken sales engine or stalled product.
38 years · $1B+ revenue · 140+ companies · 4 continents
Sound Familiar?
Your pipeline is full but nothing closes.
You’ve hired salespeople but have no system to make them succeed.
Your product isn’t gaining traction and you’re not sure why.
Your channel partnerships generate activity but no revenue — they say the only ship that never sails is a partnership.
I’ve solved these problems 140+ times. Here’s how.
Fractional CRO
Embed as your revenue leader — align sales, marketing, and CS around growth.
Best for: Companies without a CRO or between hires.
GTM Diagnostic & Roadmap
30/60/90-day action plan from ICP mapping and pipeline audit.
Best for: Startups preparing to raise or launch.
Channel Partner Buildout
142-point audit to recruit, onboard, and optimize partners.
Best for: Companies ready to scale through partnerships.
Results That Speak for Themselves
TravelClick — Worst Division to #1 in One Year
Took over the lowest-performing division. Within one year: #1 division. +320% revenue. +$18M. Led 2 acquisitions. Company exited.
Zipwhip — Built Vertical Markets from Scratch
Built the first 3 vertical markets from zero. Zipwhip was acquired by Twilio for $850M.
Hotelscan — $10M+ Revenue, Four-Year Exit
Founding member of Kyiv-based hotel metasearch startup. Built revenue past $10M and achieved a successful four-year exit.
About James B. Hayden
I’m a fractional GTM leader and revenue architect with 38+ years in B2B, $1B+ in revenue generated, and 140+ companies scaled across four continents.
I’m the person founders and CROs call when their sales engine is noisy, expensive, and not producing — especially when entering or scaling in the US market.
My work is hands-on: I plug into your team, build a practical GTM roadmap, and stay in the trenches until the numbers move.
Outside the boardroom, I’m obsessed with wellness and global travel — because the best GTM decisions come from a clear mind and a wide lens.
Trusted by Enterprises and Governments Worldwide
Microsoft
Oracle
Hotelscan
New Zealand Trade and Enterprise
TravelClick
TEDx
Zipwhip
“James transformed our sales organization in 90 days. He identified the gaps in our GTM strategy, rebuilt our pipeline process, and helped us close $4.2M in new revenue within the first quarter.”
— Confidential
As Featured On: Made of More Podcast
Watch my conversation with host Chris Erdmann on Made of More — we dive into real-world selling, resilience, and what it takes to build lasting business relationships.
