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Your B2B sales engine is broken. I fix it.

Fractional CRO & GTM Strategist for B2B SaaS founders at $1M–$10M ARR. I diagnose real revenue bottlenecks and install AI-enabled GTM systems you can run without me.

38+ years · $1B+ revenue generated · 140+ companies supported · Fractional CRO & GTM leadership

Think You Qualify? Book a Fit Call →

What’s slowing revenue right now?

Your pipeline is full but nothing closes.
You’ve hired salespeople but have no system to make them succeed.
Your product isn’t gaining traction and you’re not sure why.
Your channel partnerships generate activity but no revenue.

I’ve solved these problems 140+ times. Most founders won’t make the cut. Find out in 15 minutes if you will.

Think You Qualify? Book a Fit Call →

Hands-on GTM leadership, not slideware.

Fractional CRO

Embed as your revenue leader — align sales, marketing, and CS around growth.

Best for: Companies without a CRO or between hires.

GTM Revenue Teardown

$3,500 · One week. Written diagnosis of where revenue is leaking, plus a 90-day battle plan. Credited toward any ongoing engagement.

Best for: Founders at $1M–$10M whose growth has stalled.

Channel Partner Buildout

142-point audit to recruit, onboard, and optimize partners.

Best for: Companies ready to scale through partnerships.

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Results that moved the revenue number.

TravelClick — Worst Division to #1 in One Year

Took over the lowest-performing division. Within one year: #1 division. +320% revenue. +$18M. Led 2 acquisitions. Company exited.

Zipwhip — Built Vertical Markets from Scratch

Built the first 3 vertical markets from zero. Zipwhip was acquired by Twilio for $850M.

Hotelscan — $10M+ Revenue, Four-Year Exit

Founding member of Kyiv-based hotel metasearch startup. Built revenue past $10M and achieved a successful four-year exit.

Zumobi — Built the Largest Revenue Vertical from Zero

Built the largest revenue markets within the company, landing the full roster of major automotive brands — Ford, GM, Stellantis, BMW, Mercedes, Toyota, Lexus, and Kia — while building strategic partnerships with Microsoft and MSNBC.

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About James B. Hayden

I’m a fractional GTM leader and revenue architect with 38+ years in B2B, $1B+ in revenue generated, and 140+ companies scaled across four continents.

I’m the person founders and CROs call when their sales engine is noisy, expensive, and not producing.

My work is hands-on: I plug into your team, build a practical GTM roadmap, and stay in the trenches until the numbers move.

Most Founders Won’t Make the Cut. Are You One of the Few Who Will?

I take three new founders a quarter. No exceptions. No free rides. No hand-holding.

I’m not here to make you feel good about your pipeline. I’m here to break the habits that are keeping you stuck — and rebuild a revenue engine that runs without you carrying it on your back.

It will be uncomfortable. You will hear things you don’t want to hear. You will be expected to act. If that sounds like too much, stop reading. This isn’t for you.

The Standard

  • You have traction. $1M–$10M in B2B revenue. Real customers. Real product.
  • You’ve hit the wall. Growth stalled, and you’re still the company’s best closer.
  • You can take the truth. Even when the problem is you.
  • You move. You execute within 30 days. Not next quarter. Not “when things calm down.”
  • You’ve got skin in the game. Budget set aside to fix revenue now.

Disqualified

  • You want free advice to think about.
  • You believe a new tool, a new CRM or one more sales hire will save you.
  • You’re pre-revenue or still hunting for product-market fit.
  • You want someone to agree with you.

Why the Bar Is High

38+ years in the field. $1B+ in revenue built. 140+ companies. TravelClick: +320% revenue, +$18M. I’ve seen every way a sales engine fails. I don’t need more clients. I need founders who will do the work — because my results depend on it.

The Mission: GTM Revenue Teardown

$3,500 · One week · Credited toward any ongoing engagement

  • Recon: 90-minute working session on your pipeline, offer and sales process
  • Assessment: Written diagnosis of exactly where revenue is leaking — and why
  • Battle plan: 90 days, three moves that matter, nothing extra
  • Straight answer: Whether you need a fractional CRO, a sales hire or neither
Think You Qualify? Book a Fit Call →

Trusted across enterprises and governments.

Microsoft
Microsoft
Hotelscan
Hotelscan
NZTE
New Zealand Trade and Enterprise
TravelClick
TravelClick
TEDx
TEDx

“James transformed our sales organization in 90 days. He identified the gaps in our GTM strategy, rebuilt our pipeline process, and helped us close $4.2M in new revenue within the first quarter.”
— B2B SaaS CEO (name on request)