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Building markets for companies

38 years in B2B sales leadership. $1B+ in revenue generated. 140+ companies — from startups to Fortune 500 — across 4 continents. I specialize in fractional CRO leadership, GTM strategy, and revenue acceleration for companies ready to scale.

What I Do: Fractional CRO leadership, sales team assessments, channel partner audits, GTM strategy, and AI-driven market entry. I diagnose what’s broken, build the playbook, and drive revenue.

Advisor to Microsoft, Oracle, NZTE, TEDx, and international governments. From startups to Fortune 500.

Best Fit: Early-stage startups through Fortune 500 companies ready to fix broken sales engines, enter new markets, or accelerate revenue growth.

MicrosoftOracleNZTETEDxTravelClickHotelscan
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James Hayden 

James Hayden 

About James Hayden

My instinct for revenue started early. That drive became the foundation for a career spanning 140+ companies, Fortune 500 boardrooms, and international governments.

Today, I channel that lifelong obsession into fractional GTM leadership, AI-driven market entry, and revenue acceleration for startups, emerging companies, and Fortune 500 firms ready to scale globally.

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Offerings

Gartner reports 70% of revenue now flows through channel partners. I have a 142-point audit for recruiting/selecting, onboarding partners, and driving partner revenues.

  1. Channel Partner Audit — Selection/recruitment, onboarding, and partner optimization
  2. CRO (Chief Revenue Officer) Services — Fractional revenue leadership to align sales, marketing, and CS around growth
  3. 30/60/90-Day Roadmap — Prioritized action plan for immediate revenue impact
  4. Ideal Customer Profile + Buyer Map + Messaging Sprint — Define your target buyers and craft messaging that converts
  5. Partner/Channel Buildout — Recruit, onboard, and scale channel partners for revenue growth
  6. Product-Market Fit — Includes sales calls
  7. Sales Team Assessment — Methodology and technology assessment
  8. Sales Coaching — Hands-on coaching to sharpen skills and close more deals

Results That Speak for Themselves

Real outcomes from real engagements. Here are three examples of the impact I deliver.


Hotelscan — Founding Member to Successful Exit

I joined Hotelscan as a founding member and built the partnership engine from scratch. Over the course of the engagement, I established 140+ strategic partnerships that became the backbone of the company’s growth. That groundwork assisted drive Hotelscan to a successful exit in 2019. I know what it takes to build revenue from zero — because I’ve done it repeatedly.

TravelClick — Worst Division to #1 in One Year

When I took over TravelClick’s lowest-performing division, it ranked last out of four. Within a year, I turned it into the company’s top-performing unit — increasing revenues by 320%, growing revenue by $18M, and leading two company acquisitions. That turnaround directly contributed to the company’s successful exit. If your sales org needs a reset, this is the kind of result I deliver.

NZTE Beachhead Program — 3.5 Years Mentoring Market Entry

As a Beachhead Advisor for New Zealand Trade & Enterprise, I mentored NZ exporters on US market entry strategy, channel partnerships, and execution for 3.5 years. I assisted emerging companies navigate one of the most competitive markets in the world and build sustainable revenue streams in the US.

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Client Reviews

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    Trusted by enterprises and governments worldwide

    From startups to Fortune 500 firms and international trade organizations, I assist companies define markets, build GTM systems, and scale revenue globally.


    Oracle — Area VP, Global Accounts. Launched and managed the Oracle-Starbucks global relationship across all regions.

    TravelClick — Division VP. Built enterprise accounts division, grew revenue $18M in one year, led 2 company acquisitions.

    New Zealand Trade & Enterprise — Beachhead Advisor (3.5 years) mentoring NZ exporters on US market entry strategy.

    Uniken Inc. (Cybersecurity) — Advisor driving go-to-market strategy, sales team recruitment, and CRM implementation.

    TEDxSeattle — Founding team member. Raised sponsorships from world-class companies.

    Fingermark (NZ AI/Computer Vision) — North American Market Advisor guiding US market strategy for AI-driven digital transformation.