38+ years · $1B+ revenue generated · 140+ companies supported · Fractional CRO & GTM leadership
Your pipeline is full but nothing closes.
You’ve hired salespeople but have no system to make them succeed.
Your product isn’t gaining traction and you’re not sure why.
Your channel partnerships generate activity but no revenue.
I’ve solved these problems 140+ times. Let’s find your real bottleneck in 30 minutes.
Embed as your revenue leader — align sales, marketing, and CS around growth.
Best for: Companies without a CRO or between hires.
30/60/90-day action plan from ICP mapping and pipeline audit.
Best for: Startups preparing to raise or launch.
142-point audit to recruit, onboard, and optimize partners.
Best for: Companies ready to scale through partnerships.
Took over the lowest-performing division. Within one year: #1 division. +320% revenue. +$18M. Led 2 acquisitions. Company exited.
Built the first 3 vertical markets from zero. Zipwhip was acquired by Twilio for $850M.
Founding member of Kyiv-based hotel metasearch startup. Built revenue past $10M and achieved a successful four-year exit.
Built the largest revenue markets within the company, landing the full roster of major automotive brands — Ford, GM, Stellantis, BMW, Mercedes, Toyota, Lexus, and Kia — while building strategic partnerships with Microsoft and MSNBC.
I’m a fractional GTM leader and revenue architect with 38+ years in B2B, $1B+ in revenue generated, and 140+ companies scaled across four continents.
I’m the person founders and CROs call when their sales engine is noisy, expensive, and not producing.
My work is hands-on: I plug into your team, build a practical GTM roadmap, and stay in the trenches until the numbers move.
“James transformed our sales organization in 90 days. He identified the gaps in our GTM strategy, rebuilt our pipeline process, and helped us close $4.2M in new revenue within the first quarter.”
— B2B SaaS CEO (name on request)
© 2026 James Hayden | Fractional CRO & Revenue Architect. All Rights Reserved.