About James Hayden
I’ve generated over $1B in revenue across SaaS, marketplaces, and enterprise services — and built first revenues for companies from zero across 140+ engagements.
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What I Do
I build go-to-market engines for B2B companies that drive lasting revenue. Over 38 years, I’ve transformed sales teams, opened new markets, and created new revenue streams for more than 140 companies. I serve as a multi-company advisor to US enterprises, the government of New Zealand, and several Central American governments.
TravelClick: Worst Division to #1 in One Year
When I took over TravelClick’s lowest-performing division, it ranked last out of four. Within a year, I turned it into the company’s top-performing unit — a turnaround that directly contributed to the company’s successful exit. If your sales org needs a reset, this is the kind of result I deliver.
Hotelscan: Founding Member to Successful Exit
I was a founding member of Hotelscan, where I built over 140 partnerships from scratch. That groundwork drove the company to a successful exit in 2019. I know what it takes to build revenue from zero — because I’ve done it repeatedly.
My Approach
I learned to sell young — door-to-door as a kid — and never stopped refining the craft. My methodology is built on decades of real-world results, not theory. I wrote Adapt or DIE to share the approach that has driven my results, available in paperback, Kindle, and audiobook.
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View My Services — Fractional CRO, GTM Diagnostics, Channel Partner Audits, and more.
Watch My Videos — 55+ videos on GTM strategy, sales leadership, and business growth.