Fractional GTM Leader: Executive-Level Strategy Without the Full-Time Cost
Not every company needs a full-time CRO or VP of Sales. But every company scaling revenue needs strategic GTM leadership. That’s where a Fractional GTM Leader delivers outsized value.
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How It Works
I embed with your team on a fractional basis, bringing decades of hands-on GTM execution to accelerate your growth. I don’t advise from the sidelines — I roll up my sleeves and drive results.
Core Capabilities
- Revenue strategy and pipeline architecture
- Sales process optimization and team coaching
- GTM playbook development for new products and markets
- Cross-functional alignment between sales, marketing, and product
- AI-powered sales enablement and technology integration
- Board-ready reporting and KPI frameworks
Who This Is For
- Startups seeking product-market fit and first revenue
- Growth-stage companies entering new verticals or geographies
- Turnaround situations with underperforming sales teams
- Companies preparing for exit or acquisition
Results That Speak
TravelClick: I took over the lowest-performing division out of four. Within one year, it became #1 — revenue jumped 320% (+$18M), I led two acquisitions, and the company exited successfully.
Zipwhip: I built the first three vertical markets from zero. Zipwhip was later acquired by Twilio for $850M.
I’ve led multiple company exits and generated over $1 billion in personal revenue across 140+ companies on four continents.
Let’s Talk
Schedule a Free GTM Diagnostic to explore how fractional leadership can accelerate your revenue.