Fractional GTM Leader: Executive-Level Strategy Without the Full-Time Cost
Not every company needs a full-time CRO or VP of Sales. But every company scaling revenue needs strategic GTM leadership. That’s where a Fractional GTM Leader delivers outsized value.Book a 30-minute GTM diagnostic →
How It Works
I embed with your team on a fractional basis, bringing decades of hands-on GTM execution to accelerate your growth. I don’t advise from the sidelines — I roll up my sleeves and drive results.
Core Capabilities
- Revenue strategy and pipeline architecture
- Sales process optimization and team coaching
- GTM playbook development for new products and markets
- Cross-functional alignment between sales, marketing, and product
- AI-powered sales enablement and technology integration
- Board-ready reporting and KPI frameworks
AI that actually moves revenue
Most teams are either ignoring AI or drowning in tools with no impact.
I design AI-enabled GTM systems that your team will actually use because they’re wired into your real process, not bolted on as toys.
Prospecting
- Build targeted lists based on your real ICP, not just job titles.
- Use AI to personalize outreach at scale while keeping your voice, not generic templates.
- Prioritize accounts based on real buying signals and deal history, not just guesswork.
Enablement
- Turn your best calls, decks, and proposals into searchable playbooks your team can pull up in real time.
- Use AI to surface the right questions, talk tracks, and proof points for each buyer type.
- Shorten ramp time for new reps by embedding this into their daily workflow.
Reporting & rhythm
- Clean up CRM data and automate the boring parts so leaders see real numbers, not fiction.
- Use AI summaries and alerts to highlight where deals are stuck and where coaching is needed.
- Run a simple operating cadence that uses these insights in pipeline reviews and forecast calls.
I’ve been designing and implementing AI-assisted GTM workflows for years; the goal is not “AI for AI’s sake,” but more pipeline, better conversion, and cleaner decisions.
Who This Is For
- Startups seeking product-market fit and first revenue
- Growth-stage companies entering new verticals or geographies
- Turnaround situations with underperforming sales teams
- Companies preparing for exit or acquisition
Trusted Across Enterprises, Startups & Governments
Microsoft · TravelClick · Hotelscan · NZTE · Ford · GM · BMW · Mercedes · Oracle · Starbucks
Results That Speak
Turnaround — TravelClick: I took over the lowest-performing division out of four. Within one year it became #1 — revenue jumped 320% (+$18M), I led two acquisitions, and the company exited successfully to Thoma Bravo.New Verticals — Zipwhip: I built the first three vertical markets from zero, working alongside the co-founders — including my contact John Larson. Zipwhip was later acquired by Twilio for $850M.