Video Library
Watch 100+ interviews, keynotes, and insights from James Hayden on GTM strategy, sales leadership, and revenue acceleration.
Latest Videos
- Stop Selling Yourself Short — Why underpricing kills credibility and how to charge what you’re worth. Real stories from a $900K deal and Mercedes-Benz. (3:36)
- AI Makes Sense — If You Choose to Thrive — Why embracing AI is a choice, and the ones who lean in will lead. (5:08)
- Business and Sales Success Is Not Enough — Success in business means nothing if you lose sight of what really matters. (3:19)
- No Jerks Allowed — Why culture and character matter more than quotas. (3:12)
- Sales AI Part 2: Why AI Won’t Replace Salespeople — But It Will Replace the Unprepared — Gartner’s data on AI adoption in sales and what it means for your team. (2:40)
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Listen & Subscribe: Podcasts
- 🎙️ Adapt or Die — on Spotify (Book)
- 🎙️ James Hayden Video Podcasts — on Spotify
- 🎙️ Adapt or Die — on Apple Podcasts
Featured: Made of More Podcast
Watch my conversation with host Chris Erdmann on Made of More — we dive into real-world selling, resilience, and what it takes to build lasting business relationships.
Watch the Full Episode on YouTube
Featured: The Greg Pinneo Podcast
James sits down with Greg Pinneo for a deeply personal, nearly two-hour conversation covering adoption, adversity, identity, and the art of human connection — plus hard-won lessons from 140+ B2B consulting engagements.
Watch the Full Episode on YouTube
Hot Tub Confidential Series
- Hot Tub Confidential Ep. 1: What It Really Takes to Win in Sales — The debut episode: honest talk on the fundamentals of winning in B2B sales.
- Hot Tub Confidential Ep. 2: Integrity, Humility & Honoring Commitments in Business — Why integrity and humility are the foundation of high-performing organizations.
- Hot Tub Confidential Ep. 3: Raw Sales & GTM Insights — Unfiltered GTM strategy insights on pipeline, prospecting, and closing.
- Hot Tub Confidential Ep. 3: Stop Sending Calendly Links to Strangers — A fiery take on lazy sales outreach and why generic asks deserve to be ignored.
- Hot Tub Confidential Ep. 4: Breaking Down Real GTM Strategy — A deep dive into practical GTM execution — what works, what doesn’t, and why.
- Hot Tub Confidential Ep. 5: Straight Talk on Sales & Revenue Growth — Raw, unfiltered conversation on what actually drives sales revenue and why most teams get it wrong.
- Hot Tub Confidential Ep. 6: Be Smart About Your Sales Strategy — Why strategy without execution is just a wish list, and how to bridge the gap.
AI & Sales Technology
- Sales AI Part 1: The Data Is In — AI Is Transforming Sales Performance — Eye-opening data on how AI is revolutionizing sales results.
- Sales AI Part 2: Why AI Won’t Replace Salespeople — But It Will Replace the Unprepared — Why Gartner says AI won’t replace salespeople but will replace those not empowered by it.
- Sales AI Part 3: Why Adoption Is Everything | Redesign, Track, Incentivize — The tactical playbook for driving AI adoption inside a sales organization.
- Will AI Replace Customer Service? — An honest look at where AI adds value in customer service and where the human touch remains irreplaceable.
- Will AI Replace Customer Service? Why the Human Touch Still Wins in Business — Why customer retention depends on personal connection, not just automation.
- How AI is Transforming B2B Sales: What Every Sales Leader Needs to Know — The key ways AI is reshaping the B2B sales landscape and what leaders must do now to stay ahead.
- Sales AI: Why Top B2B Reps Are Embracing Artificial Intelligence Now — Why the best salespeople aren’t afraid of AI — they’re using it to outperform the competition.
- Adapt or Die: Why B2B Sales Teams Must Embrace AI to Survive — The urgency behind AI adoption in sales and what happens to teams that wait too long to adapt.
- AI in B2B Sales: The Future is Here (Are You Ready?) — A clear-eyed look at where AI stands today in B2B sales and how to prepare your team for what’s next.
- The Real Cost of Innovation (And the Price of Refusing to Change) — What companies really pay when they resist change — and how to lead through disruption.
Sales Strategy, Closing & GTM Execution
- A Quick Insight on What It Really Takes to Succeed — A candid, no-nonsense take on the mindset and habits that separate top performers from the rest.
- The Secret Nobody Tells You About Closing Sales — The one thing missing from most sales conversations that kills deals at the finish line.
- The 5 Types of Sales Prospects and How to Approach Each One — A breakdown of the five buyer types and the right approach to move each one forward.
- Checklist for Closing Sales — A practical, step-by-step closing checklist for controlling every stage of the sales process.
- The Sales Closing Checklist: Control Every Opportunity From First Meeting to Close — A complete sales closing checklist from rapport building to confirming next steps.
- Why People Buy: The Psychology Behind Every Sale — Understanding the emotional and rational triggers that drive every buying decision.
- Why People Buy: Finding the Pain That Drives Every Sale | Sales Checklist Day 5 — How to probe for pain and uncover what motivates each buying influence.
- Love & Fear: The Two Forces Behind Every Sale — The two primal forces that drive every buying decision and how to leverage them.
- The Meeting Agenda Agreement: Stop Wasting Time on Unproductive Sales Calls — How to set time, outcomes, and expectations before every sales meeting.
- Emotional Selling in Action: The Trade Show Story That Closed a $500K Deal — A real-world story about tapping into emotional buying triggers.
- Are You Leaving Money on the Table? — How to identify revenue leaks in your sales process and recover the deals you’re unknowingly losing.
- The Little Things That Win Sales — The small, consistent behaviors that separate average sellers from consistently top performers.
- Speak Success Into Existence: Words That Shape Your Sales Results — How the language you use in sales conversations directly impacts your close rate.
- Key Lessons in Sales Leadership — Hard-won insights from building and leading high-performance B2B sales teams across industries.
- Define or Break: Why B2B Sales Teams Fail Without Clear Strategy — The strategic clarity gap that causes most sales teams to underperform — and how to fix it.
- Building a B2B Revenue Engine: From Strategy to Execution — How to architect a scalable revenue engine — from ICP definition and pipeline to close and expansion.
- Get in the Game: Stop Planning, Start Selling — Why over-planning is killing your pipeline and how to bias toward action and execution.
- Screw the Critics: Why Bold Sellers Win in B2B Sales — How to silence self-doubt and external noise to sell with confidence and conviction.
- Anyone Need a Crying Towel? Stop Making Excuses and Win in Sales — A direct challenge to the excuses holding salespeople back from the results they deserve.
- The Crying Towel: Stop Making Excuses and Commit to Winning in Sales — Tackling the excuses holding sales teams back and channeling stress productively.
- Client Success Stories: What’s Possible With the Right Sales Strategy — Real client outcomes that demonstrate what happens when the right GTM strategy is in place.
- More Client Success Stories: Revenue Acceleration in Action — Additional real-world examples of revenue transformation across B2B companies.
- Be Like Water: Sales Tips on Patience, Listening, and Reading the Room — Three powerful sales tips inspired by Bruce Lee’s philosophy.
- Adapt or Die, Lead or Follow: Two Rules for Personal & Professional Growth — Two timeless principles for thriving in a rapidly changing world.
Channel Partnerships
- How to Build Winning Channel Partnerships: A GTM Strategist’s Playbook — A complete playbook for building, managing, and scaling channel partner revenue.
- How to Recruit & Select Channel Partners | The Complete Playbook — Critical steps for recruiting, evaluating, and selecting channel partners.
Mindset & Success Principles
- Laser Focus: The Real-World Mindset That Wins in Sales — How elite sellers eliminate distraction and stay locked in on the activities that close revenue.
- Building a Business and Life You’re Proud Of — Reflections on what it means to build something lasting — in business and in life.
- Watch Out for These Toxic Work Environments — How to identify and escape cultures that kill performance, creativity, and career growth.
- The 3 Secrets for a Successful Life — Three timeless principles that have guided success across decades of business leadership.
- Three Secrets for a Successful Life: Be Kind, Play the Long Game, and Treat People Right — Three simple but powerful life principles from decades of experience.
- The One Thing People Don’t Tell You About Career Success — The often-overlooked factor that determines long-term career trajectory and professional fulfillment.
- Do You Have the Right Head Game to Be Successful? — Why mental resilience and mindset are the real differentiators in long-term sales success.
- No BS Ways to Be Successful — Direct, actionable habits and truths that actually move the needle — no fluff, no theory.
- Stay Off the News: The #1 Success Hack Nobody Talks About — Why disconnecting from news cycles protects your focus, energy, and long-term results.
- Stay Off the News: The #1 Distraction Killing Your Success — Why tuning out the noise is the fastest way to protect your focus and fuel your results.
- Invest in Yourself: Life Advice on the Stock Market, Passion, and Playing the Long Game — Why the best investment you can make is in yourself.
- Get off of my lawn! — A humorous but pointed look at generational shifts in sales culture and what seasoned sellers still get right.
Personal Story & Background
- Define or Refine: How Trauma Became My Fuel for Success — A personal story about turning adversity into purpose and building strength from life’s hardest moments.
- Here I Am: My Adoption Story, 16 Half Siblings & the Lesson That Changed Everything — A deeply personal story about identity, family, and the life lesson that reshaped everything.
- We All Have Stuff | Turning Adversity Into Entrepreneurial Strength — A personal story about adoption, DNA discovery, and how adversity became the foundation for entrepreneurial success.