About James Hayden

I’ve generated over $1B in revenue across SaaS, marketplaces, and enterprise services — and built first revenues for companies from zero across 140+ engagements.

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What I Do

I build go-to-market engines for B2B companies that drive lasting revenue. Over 38 years, I’ve transformed sales teams, opened new markets, and created new revenue streams for more than 140 companies. I serve as a multi-company advisor to US enterprises, the government of New Zealand, and several Central American governments.

Companies I’ve Worked With

My client and employer roster spans enterprise technology, SaaS, hospitality, automotive, and government sectors across four continents:

Enterprise & Technology: Microsoft, Oracle, Cendant, TravelClick (acquired by Amadeus), Zipwhip (acquired by Twilio for $850M), Zumobi, Uniken, RESAAS, LodgIQ, Fingermark
Automotive: Ford, GM, Stellantis, BMW, Mercedes, Toyota, Lexus, Kia
Media & Partnerships: MSNBC, Starbucks
Government & Trade: New Zealand Trade and Enterprise (NZTE), Government of Costa Rica, Government of Guatemala
Startups & Ventures: Hotelscan (successful exit), Ortega Expansion Consulting, Hayden Marketing Inc., Dignity For Divas

TravelClick: Worst Division to #1 in One Year

When I took over TravelClick’s lowest-performing division, it ranked last out of four. Within a year, I turned it into the company’s top-performing unit — a turnaround that directly contributed to the company’s successful exit. If your sales org needs a reset, this is the kind of result I deliver.

Hotelscan: Founding Member to Successful Exit

I was a founding member of Hotelscan, where I built over 140 partnerships from scratch. That groundwork drove the company to a successful exit in 2019. I know what it takes to build revenue from zero — because I’ve done it repeatedly.

My Approach

I learned to sell young — door-to-door as a kid — and never stopped refining the craft. My methodology is built on decades of real-world results, not theory. I wrote Adapt or DIE to share the approach that has driven my results, available in paperback, Kindle, and audiobook.

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View My Services — Fractional CRO, GTM Diagnostics, Channel Partner Audits, and more.

Watch My Videos — 55+ videos on GTM strategy, sales leadership, and business growth.