Fractional CRO & GTM Strategist helping B2B companies diagnose the real bottlenecks in their revenue engine, then fix them with AI-enabled GTM systems and hands-on leadership.
38+ years · $1B+ in B2B revenue · 140+ companies on 4 continents.
Bring me in when revenue has stalled and you need a senior operator to find the real constraint fast — whether the problem is in your people, process, positioning, pipeline, or tooling.
I embed as your fractional GTM leader and focus on four things:
Short version: I turn noisy, expensive sales activity into a GTM system that reliably produces revenue.
Step in as revenue leadership to align sales, marketing, and customer success around growth.
Best for: B2B teams doing $5M–$50M ARR that need a grown-up sales engine without hiring a full-time CRO.
Build a practical 30/60/90-day plan from ICP, messaging, pipeline, and conversion gaps.
Best for: Founders and revenue leaders who want a clear GTM plan before changing headcount or tools.
Design and operationalize partner strategy that produces revenue, not just meetings.
Best for: Companies with strong product-market fit that want leverage from resellers, VARs, and agencies.
Took the lowest-performing division to #1 in one year; +320% revenue and +$18M.
Built the first three vertical markets from zero before the company’s $850M acquisition by Twilio.
Helped build revenue past $10M and supported a four-year path to exit.
Built the largest revenue verticals and landed major automotive brands plus strategic partnerships with Microsoft and MSNBC.
After 38 years and $1B+ in revenue, I’ve learned this: the biggest breakthroughs usually start as expensive lessons.
Wrong deals. Wrong hires. Wrong partners. Staying too long. Leaving too early. I’ve paid for all of it in time, money, and missed opportunity. But every one of those losses gave me a framework I still use today.
That’s tuition. The stories are in Real World Selling Strategies. If one of your own tuition payments has you stuck right now, DM me — chances are I’ve already paid for that lesson at least once.
Case history: Guided two Guatemala-based AI companies from local traction to U.S. launch and go-to-market.
A Fortune 500 buyer told me we had the business. Told me not to bother with the rest of the committee.
The competing vendor flew to 20 cities and met every buyer in the building. They won.
That loss became the buying-influence framework I’ve used with more than 140 companies since.
I’m a fractional GTM leader and revenue architect with 38+ years in B2B. Founders and CROs bring me in when the sales engine is noisy, expensive, and underperforming — especially when they need to sharpen positioning, fix execution, and create a growth system that actually converts.
I’ve helped build more than $1B in B2B revenue across 140+ companies on four continents — from travel tech and SaaS to AI startups and government trade agencies. My bias is always the same: real-world GTM strategy that shows up in the numbers.
© 2026 James Hayden | Fractional CRO & Revenue Architect. All Rights Reserved.